Sirko Siemssen is a Partner in Oliver Wyman Labs and also the Co-Leader of Oliver Wyman’s Retail & Consumer Practice Europe. At the start of his career, Sirko worked for a number of leading loyalty programs, focusing on customer analytics opportunities, before venturing into the broader retail and consumer products space. He has gone on to develop an expertise around driving measurable impact by turning the promise of big data into reality.

Of late, Sirko has extended this expertise beyond retail and consumer goods into the automotive, financial services, energy, and manufacturing sectors.

Sirko lives in Hamburg, and speaks German and English. He studied at Technische Universität Berlin, Sophia University in Tokyo, and Georgetown University in Washington, D.C.